This is the launch spot for my agency Pro4Bono
Client Call 8/30 (friday before Labor Day weekend and 3 days before Kavanaugh hearings commence).
Strategy approved 9/1
Script approved 9/3
Cast and crew formed by shoot on 9/9
Partnership campaign with rough spot successfully acquires support from - The Human Right Campaign, Planned Parenthood, The Leadership Conference, In Our Own Voice, Color of Change, UNIDOS US, NARAL, Demos, CBCP, SEIU, National Urban League, and MALDEF
John Legend shoots, spot released 9/18
Press like People, Axios, Breitbart, The Hill, The Wrap, etc pick up the story adding viral momentum on 9/19
NowThisPolitics picks up the video 9/20 - Video Here
Before confirmation hearing, with no media budget, we hit over 1 million organic views. And with the help of $50K from our partners for targeted media buys we got that up to almost 10 million impressions!