I am a Creative Director that bridges the gap between traditional agency creativity and new-era consultancy. I solve digital innovation, transformation and marketing for companies across all industries and sizes.
I became a copywriter during the last days of leather-bound portfolios when even a pdf, let alone a website, was still a new way to share your book. Through my career I've traversed traditional to digital, to social, to thought leadership platforms, to innovations such as AI, blockchain, bots and more. Although I love marketing in the storytelling-sense, I've learned to see from my clients' perspectives to understand how their businesses work to help on a deeper level. Through hackathons I've attended and organized to forming an innovation division within an agency to the network I have built, to consultancies I've help found, I get to why clients ask for help in the first place, not to be known, but to form lucrative bonds with their customers.
Culturally I am into everything and encourage random discovery. I like to wander my office floors so you won't find me at my desk but you will at yours. I predicted MadMen ending with buying the world a coke a season before it happened (check my Facebook feed). I don't have tattoos but I express myself through graphic tees a lot. I have a beard in winter and am clean shaven in summer.
My mother is an activist and my father was a psychologist. I'm definitely my parents' child.
Recently I launched my own little agency called Pro4Bono. I created it to help those who do good do better and add my two cents to where I think this industry needs to head with flat rates and shared profits through innovation.
LinkedIn profile here WorkingNotWorking profile here